DH Solar Engineering in Lewes, Sussex are passionate about reducing the negative impact we have on the planet by designing, installing and maintaining renewable energy systems.
The directors Daniel Holloway and Max Machin approached me with a brief to redesign their logo. They wanted an image that reflected the company ethos and the high quality craftsmanship they provide to their clients.
After exploring a few different options, we settled on an icon of the sun which is based on a Fibonacci pattern, similar to that found in the head of a sunflower. The icon is juxtaposed to the company name in a clean, easy to read sans-serif typeface.