I worked with Hove Community Acupuncture to help develop an identity for their practice. The use of colour, form and typography help to present a cheerful and welcoming tone for the logo. It’s also based on the style of traditional Chinese medicine they offer called 5 elements or Wu Xing. Each character in the circle represents it’s respective element: wood (green), fire (red), earth (yellow), metal (grey) and water (blue).
At Christmas I made a short animated clip of the logo with a seasonal message that was sent out to clients. This is my first attempt at motion graphics using After Effects.
