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Hove Community Acupuncture

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Background

I worked with Hove Community Acupuncture to help develop an identity for their practice. The use of colour, form and typography help to present a cheerful and welcoming tone for the logo. It’s also based on the style of traditional Chinese medicine they offer called 5 elements or Wu Xing. Each character in the circle represents it’s respective element: wood (green), fire (red), earth (yellow), metal (grey) and water (blue).

At Christmas I made a short animated clip of the logo with a seasonal message that was sent out to clients. This is my first attempt at motion graphics using After Effects.

My Role

Logo / Identity Design

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About

Graphic designer with 20 years of experience. Currently working as a UI designer at Electric Square, Brighton.

Skills and Services

Web Design
App Design
Print Design
Brand Identity Design
Illustration
Packaging
Arworking
Ideas

Contact

Mobile +44 (0) 7735 922 297
hello@jackhooker.com

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