The aim of RethinkDo is to redefine and improve ways that public service organisations can use technology to their advantage.
I met with Paul Brewer from RethinkDo and discussed in detail what he was aiming to achieve. I then set about researching other similar companies in the same field and tried to come up with something of the same standard but which was different enough to stand out from the crowd.
I sketched out several ideas and discussed them with Paul as they developed. We ended up with a concept that was clear, bold and reflected the ideals of the business. There’s also a sense of moving from the left to the right in a continuous flow as if moving forward.